Scan food and skincare products to get personalised safety and allergen scores, and health & environment insights, so you can shop with confidence everyday.
Know what's safe for every family member.
Discover healthier, greener alternatives.
Understand what's inside your products & discover more by asking our AI chat.
“The bakery offers a wide variety of baked goods, from artisanal bread to decadent cakes and delicate pastries.”
“The bakery offers a wide variety of baked goods, from artisanal bread to decadent cakes and delicate pastries.”
“The bakery offers a wide variety of baked goods, from artisanal bread to decadent cakes and delicate pastries.”
“The bakery offers a wide variety of baked goods, from artisanal bread to decadent cakes and delicate pastries.”
“The bakery offers a wide variety of baked goods, from artisanal bread to decadent cakes and delicate pastries.”
You want to make better food & skincare choices - without spending hours researching labels.
Many everyday food and skincare products contain ingredients that aren’t clearly explained on the label. GoodFor helps you understand what’s really inside — instantly.
Make decisions with confidence using clear, science-backed insights — not guesswork or marketing claims.
Most people don’t have time to research every ingredient or additive. GoodFor does the hard work for you in seconds.
Ingredient names can be misleading or hard to understand. GoodFor translates complex terms into clear, practical guidance.
We analyse products using publicly available research, safety guidelines, and regulatory databases from leading health authorities and academic institutions.
Simply scan any baby food or skincare product barcode to instantly see a complete ingredient breakdown. Our AI-powered system identifies harmful chemicals, allergens, and provides safety ratings in seconds.
Simply scan any baby food or skincare product barcode to instantly see a complete ingredient breakdown. Our AI-powered system identifies harmful chemicals, allergens, and provides safety ratings in seconds.
Simply scan any baby food or skincare product barcode to instantly see a complete ingredient breakdown. Our AI-powered system identifies harmful chemicals, allergens, and provides safety ratings in seconds.
Simply scan any baby food or skincare product barcode to instantly see a complete ingredient breakdown. Our AI-powered system identifies harmful chemicals, allergens, and provides safety ratings in seconds.
Here's what you'll see when you scan a popular baby cereal. Every ingredient is analyzed and explained in plain language.
Green, yellow, red - instantly understand what's safe
No more googling confusing chemical names
Find safer options when needed
Navigating overwhelming world of baby products for first time.
Those who prioritize organic, clean ingredients for their family.
Those who prioritize organic, clean ingredients for their family.
Those who prioritize organic, clean ingredients for their family.
Your scans are encrypted and never sold. We follow GDPR and CCPA guidelines.
Your scans are encrypted and never sold. We follow GDPR and CCPA guidelines.
Your scans are encrypted and never sold. We follow GDPR and CCPA guidelines.
Your scans are encrypted and never sold. We follow GDPR and CCPA guidelines.
GoodFor uses a proprietary, science-backed scoring system developed through extensive research to help you and your family make safer, more informed choices. These insights are combined using our proprietary GoodFor scoring model, which translates complex scientific data into clear, easy-to-understand ratings, supported by colour-coded indicators and plain-language explanations - so you always know why a product is scored the way it is.
Our proprietary scoring system is built on peer-reviewed science and regulatory guidance, and it evaluates products in context — considering who the product is for, how ingredients work together, and what actually matters in real-world use. GoodFor provides clear explanations, age-appropriate insights, and consistent scoring designed to help families and individuals make informed decisions with confidence. We don’t promote brands or accept paid placements. GoodFor is designed to be independent, transparent, and reliable, so you understand why a product is rated the way it is — not just the final score.
Yes. GoodFor is designed to adapt to your needs, values, and lifestyle, rather than giving one-size-fits-all answers. You can customise GoodFor by setting allergies, intolerances and sensitivities, as well as dietary preferences such as Halal, Kosher, vegetarian or vegan. You can also indicate environmental or ethical priorities that matter to you, so product insights reflect what’s important to your household. These preferences are applied automatically when you scan a product, influencing how ingredients are assessed and how the final score is presented. This means the same product may be scored differently depending on who it’s for — helping you make decisions that are relevant, personal and practical. For families, this is especially useful, as each profile can have its own preferences and needs, ensuring insights are always shown in the right context.
Yes. GoodFor is designed for individuals and families, with special consideration for children of all ages - from babies and toddlers to teens and adults. GoodFor allows you to: 1. Create multiple profiles for different family members 2. Tailor insights based on age, sensitivities, allergies, and preferences 3. Receive contextual product scores that change depending on who the product is for
Yes. GoodFor offers a free plan so you can start using the app straight away and see its value for yourself. The free version includes limited scans and access to core product insights, allowing you to understand how GoodFor works before making any commitment. For users who want deeper insights and more control, GoodFor offers a Premium plan for £39.99 per year. Premium unlocks unlimited scans, personalised profiles for your household, AI-powered product questions, advanced ingredient explanations with references, and international safety alerts. There is no monthly subscription and no obligation to upgrade. You can continue using the free plan for as long as you like and move to Premium only if and when it feels right for you.
GoodFor offers a free plan so you can explore the app and understand how it works. The Premium plan (£39.99 per year) is designed for individuals and families who want deeper insight, personalisation, and ongoing peace of mind. Premium gives you unlimited product scans, access to AI Chat so you can ask questions about ingredients or products, and the ability to create multiple profiles for different family members. Each profile can be tailored by age, allergies, sensitivities and personal preferences, ensuring product scores are always shown in the right context. You’ll also receive advanced ingredient insights with supporting references from trusted scientific and regulatory sources, along with international safety and recall alerts powered by global monitoring feeds. Premium scoring adapts to dietary, ethical and environmental preferences, helping you make choices that align with your values.
Download GoodFor for free and scan your first product in seconds.
Free forever with 10 scans/month. Upgrade anytime for unlimited access.
