Show customers your products meet higher nutrition and transparency standards with the GoodFor Certified badge.
GoodFor Certification is a trusted mark for brands committed to healthier, more transparent products.
We evaluate products against nutrition quality, ingredient standards, and responsible health practices to help consumers make better food choices with confidence.
Show customers your products meet trusted nutrition and transparency standards.
Differentiate your brand with a recognised certification consumers can trust.
Reach health-conscious shoppers actively looking for better food choices.
Support healthier, more responsible products and help improve food standards.
Simple. Transparent. Trusted.
Each product is independently reviewed using GoodFor’s science-backed certification framework. Our assessment considers nutrition quality, ingredients, additives, processing level, transparency, and environmental impact to determine whether a product meets GoodFor standards. Approved products receive the GoodFor Certified badge for use across packaging, websites, and marketing materials.
Food and beverage products can apply for GoodFor Certification, including snacks, drinks, dairy, pantry items, frozen foods, supplements, and family-focused products. Each product is reviewed individually to ensure accurate and fair evaluation.
GoodFor Certification is valid for 12 months. Products are reviewed annually to ensure they continue to meet GoodFor standards and reflect any ingredient or formulation changes.
Yes. Once approved, brands can display the GoodFor Certified badge across packaging, digital channels, advertising, and marketing materials in line with our brand guidelines.
Yes. Every product must be independently assessed because ingredients, nutrition profiles, and processing levels vary between products. Certification is granted on a per-product basis.
Most certifications are completed within 30–60 days depending on product complexity and the completeness of submitted information. Our team carefully reviews nutritional data, ingredients, and supporting documentation before approval.
GoodFor evaluates products across multiple health and sustainability criteria, including: Nutrition quality Ingredient transparency Additives and processing levels Sugar, salt, and saturated fat content Allergens and dietary suitability Environmental impact considerations Overall consumer health impact Our goal is to help consumers make safer, smarter, and more informed food choices.
Yes. Products may lose certification if formulations change, standards are no longer met, or information provided during review is found to be inaccurate. This helps maintain the integrity and trust behind the GoodFor Certified badge.
Consumers are increasingly looking for healthier, more transparent, and environmentally responsible products. The GoodFor Certification helps brands build trust, stand out on shelves, and clearly communicate their commitment to better food standards.
Join brands committed to healthier, more transparent food choices with the GoodFor Certified badge. Build consumer trust, stand out on shelves, and showcase products that meet trusted nutrition and sustainability standards.
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