At GoodFor, our mission is to empower families and individuals to make safer, healthier product choices with confidence.
We believe that everyone deserves access to transparent, science-backed insights on the products they use every day — from food to skincare. Our goal is to provide clear, reliable information that helps people protect their loved ones and make informed decisions that align with their personal values and preferences.
GoodFor is more than just an app — it’s your trusted guide to navigating the overwhelming world of product choices, so you can feel confident in the things you bring into your home. At GoodFor, we believe better choices should create real impact.
That’s why we donate 10% of our profits to charities supporting health, clean water, and sustainable communities.
Our vision is to create a world where every family can trust the products they buy. We aim to build a future where product transparency is the norm, not the exception, and where families can easily assess whether the products they buy are safe, ethical, and aligned with their values.
We envision a global community of informed users who have access to reliable insights, whether it’s checking a food label for allergens or ensuring that their skincare products are safe for their children. Over time, we’ll expand our coverage and insights, helping families navigate health, sustainability, and safety in every product category.
At GoodFor, we are committed to being fully independent. Unlike many other platforms that accept paid promotions or brand partnerships, we do not allow external influence over our ratings, recommendations, or insights.
Our scoring system is based solely on peer-reviewed scientific research, trusted public health sources, and global safety standards. We take pride in being transparent and objective, ensuring that our users receive accurate, reliable information without bias or hidden agendas.
GoodFor’s independence allows us to provide trustworthy and impartial recommendations, so you can feel confident knowing we always have your family’s best interests at heart.
We analyse products using publicly available research, safety guidelines, and regulatory databases from leading health authorities and academic institutions.
Finally an app that tells me what’s actually in the products I buy. I started using GoodFor while grocery shopping and it’s honestly changed how I buy food. Being able to scan products and instantly see if they’re healthy or contain ingredients I should avoid is incredibly useful. It’s simple, fast, and the explanations are easy to understand.
Perfect for families. I use GoodFor when shopping for my kids It helps me quickly spot allergens or unnecessary additives. The personalised scoring based on our profiles is brilliant. It gives me peace of mind when buying food and skincare products.
Like having a nutrition expert in your pocket. The ingredient explanations are so clear and helpful. I’ve discovered so many better alternatives just by scanning products in the supermarket. The app makes healthy shopping much easier.
A must-have when shopping. I love how quick it is to scan products and get a clear score. The app helps me make better choices without spending ages reading labels. It’s become part of my weekly shopping routine.
Super helpful for skincare products. I never realised how many hidden ingredients were in beauty products until I started using GoodFor. Now I always check before buying. It’s great for sensitive skin and explains everything without confusing jargon.
Download GoodFor for free and scan your first product in seconds.
Free forever with 10 scans/month. Upgrade anytime for unlimited access.
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