⚽ New — The GoodFor World Cup Food Guide is live. Explore healthier matchday meals →
⚽ New — The GoodFor World Cup Food Guide is live. Explore healthier matchday meals →
Show customers your products meet higher nutrition and transparency standards with the GoodFor Certified badge.
GoodFor Certification is a trusted mark for brands committed to healthier, more transparent products.
We evaluate products against nutrition quality, ingredient standards, and responsible health practices to help consumers make better food choices with confidence.
Earn shopper trust, stand out on shelf, and grow with a mark consumers recognise.
Show customers your products meet trusted nutrition and transparency standards.
Differentiate your brand with a recognised certification consumers can trust.
Reach health-conscious shoppers actively looking for better food choices.
Support healthier, more responsible products and help improve food standards.
Volume pricing available for full ranges.
Each product is independently reviewed using GoodFor’s science-backed certification framework. Our assessment considers nutrition quality, ingredients, additives, processing level, transparency, and environmental impact to determine whether a product meets GoodFor standards. Approved products receive the GoodFor Certified badge for use across packaging, websites, and marketing materials.
Most packaged food and drink products can apply. We assess each product on its own merits against our nutrition, ingredient and transparency criteria — from breakfast cereals to snacks, beverages and ready meals.
Certification is valid for 12 months. Products are re-assessed annually to ensure they continue to meet GoodFor standards as recipes and regulations evolve.
Yes. Once certified, you receive the full GoodFor Certified badge kit for use on packaging, websites, social media and marketing materials, alongside brand guidelines for correct usage.
Yes — certification is per product, so each item is assessed and scored individually. Volume pricing is available for brands certifying a full range.
Most assessments are completed within 30–60 days of receiving your full product information, depending on the size of your range and the complexity of the products.
Join the brands building trust with science-backed, transparent food.
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